Alleviation: An International Journal of Nutrition, Gender & Social Development, ISSN 2348-9340
Volume 7, Number 7 (2020): 1-11
© Arya PG College (College with Potential for Excellence Status by UGC) & Business Press India Publication, Delhi
http://apcjournals.com, www.aryapgcollege.com
Preferences of the Respondents for Hand Printed Khadi Kurtis
Nidhi Vats1* & Komal Sharma2
1Assistant Professor, CIS KMV, Pundri
2Assistant Professor, Galaxy Global Group of Institution, Ambala
(Haryana), India
*Email: nidhi.vats32@yahoo.com
Abstract
Khadi is very closely associated with India’s freedom movement and it’s a matter of pride for every Indian. The present study entitled to study the preference of the respondents for hand printed khadi kurtis has been carried out with the objectives of providing a range of khadi kurtis to the customers and creating a range for khadi kurtis with some new designing techniques. To attain these objectives, firstly the survey was done to have a review over existing designs, colour, design, length and other consumer preference regarding kurtis. After survey designs were selected, then 30 designs sheets were designed with the help of CAD. Design sheets were selected by the respondents on the basis of 5 point rating scale for given criteria for evaluation. It was concluded from the present study that the approach used for designing khadi kurti was very innovative and would be helpful for manufacturers to create new range of khadi kurtis.
Keywords: CAD, Designing, Khadi, Kurtis.
Introduction
Khadi was re-discovered by freedom fighter Mahatma Gandhi, as an initiation of empowerment. Khadi is a hand spun and hand woven Indian cloth made of cotton, silk or wool. Polyester fiber is also being used in Khadi by blending with cotton and wool fiber. It is also known as Khaddar, in which yarn is made by spinning the threads on an instrument known as Charkha and then woven on handloom or knitted on hand knitting machine. During the pre-independence era, the movement of khadi manufacturing gained momentum under the guidance of the father of our nation Mahatma Gandhi ji. It is a term used for handspun and hand-woven cloth, primarily woven from cotton and may also include silk, or wool, which are all spun into a yarn on a spinning wheel called a charkha. It's cool in summer and warm in winter.
Decentralized khadi sector today coexists with most modern spinning, knitting and weaving mills and faces tough competition from mill sector. Khadi industry is struggling to maintain its existence, but is unable to keep pace with the latest trends. Value addition is constantly needed in Khadi which includes use of new type of fibre blends, developments in hand spinning and knitting in Khadi system, use of new colour, pattern, design and weave. Many government bodies are also acting to promote this fabric (Reviving Khadi in India 2003).
Kurtis are most comfortable and trendy costume in Indian society. These can be worn by working women as well as domestic women. These create interesting visual aspects on its surface. Kurtis are the ideal choice for women because these look modern.
Hand painting is interesting to note that India is one of the few civilizations to perfect the hand crafted art on cloth.
Hand painting on silk is an extremely popular art form in India and one can find a wide range of beautiful and exciting design. The raw materials for each of these techniques are expensive. The motifs in most of them are from the mythological stories, creepers and tribes (Irwin and Hall 2000).
The study was planned with following objectives:
• To study consumer’s attitude and preference for khadi kurtis.
• To collect design for khadi kurtis.
• To prepare designs sheets for khadi kurtis using CAD.
Methodology
The present study was experimental study. The research was carried out for the present study in Kurukshetra district of Haryana. A sample of 40 female respondents was selected through simple random sampling technique.
Thirty designs of khadi kurtis were developed, keeping in mind their preferences. Latest trend in fashion was also taken into consideration while designing. Designs of kurtis were developed with the help of Coral Draw X5.
The analysis was based on different parameters that were motifs, placement of motifs, color combination, finishing techniques and overall aesthetic appeal.
Initially, designs of khadi kurtis were developed. On the basis of information collected from the respondents, the designs were selected. Then seven designs of khadi kurtis were developed for women, keeping in mind their preferences. Total thirty designs of kurtis were designed with the help of Coral Draw X5.
Results and Discussion
Awareness about Khadi Fabric
It shows that respondents were well aware about the finished khaddar (Figure 1). Majority of respondents (95%) have awareness about khadi whereas 5 per cent of respondents were aware of only unfinished khadi.
Willingness to Wear Khadi
Regarding the preference to wear kurtis, 98 per cent of the respondents liked to wear kurtis while 2 per cent of the respondents were not interested to wear kurtis (Figure 2). 
Preference to Adopt Khadi Kurtis
It was found that 71 per cent of respondents preferred to adopt khadi kurtis (Figure 3). 
Factors Considered While Selecting Khadi Kurtis
It was observed from the study that most important factor was fashion while selecting kurtis. Fifty per cent of respondents preferred fashion for selecting khadi kurti, 29 per cent gave importance to occasion and price was considered by 13 per cent of the respondents (Figure 4). 
Preferred Price Range for Khadi Kurtis
It was found that majority of the respondents (67%) preferred khadi kurti above Rs 1000/-, 30 per cent below Rs 1000/- and 3 per cent above Rs 1500/- (Figure 5). 
Assessment of Consumer Acceptability for Khadi Kurtis
Details of 4 most preferred Khadi Kurtis are as follow:
Response in Percentage for Kurti Number 1
It was found that the majority of the respondents graded kurti with design number 1 excellent in case of colour combination (Figure 6)
It can be seen from Figure 7 that the majority of the respondents graded kurti with design number 20 excellent in case of placement of motif.
It is visible from Figure 8 that the majority of the respondents graded kurti with design number 8 excellent in case of motif.
Figure 9 depicted that the majority of the respondents graded kurti with design number 23 excellent in case of colour combination.
Summary
It can be concluded from the study that the designing of khadi kurtis was liked by respondents. Majority of the respondents were ready to buy the khadi kurtis (if developed) at estimated cost and added kurtis in their wardrobe. The study helped in improving the buying behavior of the respondents regarding khadi kurtis.
References
Chauhan S (2012) Designing of Khadi Sari with Silk Colour. Unpublished Master Thesis, Banasthali University, Banasthali.
Irwin J and Hall M(2012) Indian Embroideries. Available at ethnoflorence.wordpress.com › 2012/02/24 › indian-emb.
Joshi D (2002) Gandhiji on Khadi. Mumbai: Mani Bhavan Gandhi Sangrahalaya.
Reviving Khadi in India - Khadi Loses its Sheen (2003). Available at www.icmrindia.org.
Sharma M and Mishra S (2014) Designing on Khadi Kurtis by Using Fasteners. IOSR Journal of Humanities and Social Science (IOSR-JHSS). 19 (7): 132-137.
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