Alleviation: An International Journal of Nutrition, Gender & Social Development, ISSN 2348-9340
Volume 2, Number 2 (2015) : 1-7
©Arya PG College, Panipat & Business Press India Publication, Delhi
www.aryapgcollege.com, www.apcjournals.com
Environmental Concerns and Household Purchase Practices of Working Women of Ludhiana City
1. Shifali Sharma,2. Surinderjit Kaur & 3. Gurdeep Kaur
1. M.Sc. Student, Department of Family Resource Management, College of Home Science, PAU,Ludhiana (Punjab), India
2. Professor, Department of Family Resource Management, College of Home Science, PAU, Ludhiana (Punjab), India
3. Assistant Professor, SDP College, Ludhiana (Punjab), India
E-mail: sjk2961@pau.edu
Abstract
The present study entitled Environmental Concerns and Household Purchase Practices of Working Women of Ludhiana City was conducted to study the purchase and post-purchase behaviour of respondents with respect to green consumerism. The sample comprised of 125 working women from five categories of professionals viz. Agricultural Scientists, Home Scientists, Doctors, Engineers and School/College Lectures, aged 30 or above. Purchase practices for selecting food items included checking shelf life, quality marks, ingredients used and packaging materials used. The study encompassed clothing items, household appliances, types of cleansing agents and shopping bags used as well as disposing off practices regarding kitchen wastes and household items. The results indicated that purchase practices of majority of respondents were eco-friendly but their post purchase practices were not always good. It was noticed that only 20.4 per cent respondents used green practices for kitchen waste disposal and 28.1 per cent followed green practices for disposing off discarded household items. Packing material of food items and dyes/chemicals used in textiles were least considered factors which need to be addressed. Awareness about benefits of natural cleaners needs to be created.
Keywords: Green Consumerism, Green Consumer Behaviour, Eco-Friendly, Environment, Working Women, Purchase Practices.
